Kazuhiko Moriyama is not crazy. He is the CEO of Crazy Inc., a wedding organizer in Japan.
Moriyama has come up with an innovative idea to make employees productive. He has been awarding points to his employees who sleep six hours a night for five or more days per week.
An app by a mattress manufacturer Airweave tracks the workers’ sleep depth and length. Those who get enough rest can exchange their points at the company cafeteria for food valued at up to 64,000 yen (around Rs.41, 000) annually. Employees can also receive 1,000 extra points if they share their sleep data with the company for an entire month, no matter if they hit their goals or not.
Insufficient sleep is associated with lapses in attention and the inability to stay focused; reduced motivation; compromised problem solving; confusion, irritability and memory lapses; impaired communication; slowed or faulty information processing and judgment; diminished reaction times; and indifference and loss of empathy. Furthermore, short sleep increases the risk of heart attacks, stroke, hypertension, obesity, diabetes, and depression.
Better sleep leads to higher productivity. There’s some evidence that more sleep leads to happier employees, improved business performance and higher economic growth.
The plan may indeed help Crazy’s bottom line, as well as improve their employees’ lives.
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